The system that converts
every food purchase
in a relationship that trusts.
For the first time, each food or beverage product sold in supermarkets, stores and e-commerce can begin a direct relationship with those who consume it — without integrating anything with retail.
Leading the transition from “Transactional Food” to “Symbiotic Wellbeing”.
Your brand feeds millions.
He doesn't know who.
Three structural gaps that no trade marketing campaign solves:
The Invisible Shopper
The brand sells to the channel — to Carrefour, Coto or Rappi — not to the person. You don't know who consumes your yogurt, how often, or what other products you combine it with. MercadoLibre and Amazon already know the food consumer better than you.
The Discount Trap
30% of mass consumption billing is made under some type of discount. Brands invest budget in 2x1 and offers that train the shopper to buy only when there is a promotion, eroding the margin and destroying brand loyalty.
The White Label Threat
90% of Argentine consumers will add their own brands to their basket by 2025, present in 76% of food categories. Without a post-purchase differential, the brand loses shelf space to a product that costs 25% less.
The product as digital key.
WAIO transforms each product in its portfolio into the entry point to a direct and continuous relationship with the real consumer.
Through a simple promotional claim in the channel (a stopper on the shelf, a banner in e-commerce or a post on networks), the consumer is informed that with their purchase they receive gift access to your own Wellbeing Operating System.
The consumer purchases normally and, by scanning the ticket on the web, activates their Wellbeing Operating System — a digital ecosystem of +30 professional wellness apps, personalized with your brand's branding.
Access has a configurable duration. When it expires, the consumer buys again. The product is the subscription.
Works on any super,
warehouse and digital channel. Without touching retail.
The consumer only photographs their purchase receipt. The AI verifies that you purchased your product and delivers access. No QR in the pack. Without coordination with the point of sale. Operational today.
ticket
latest gen.
the SKU
anti-fraud
delivered
Compatible with: Carrefour, Coto, Día, Walmart, Rappi and any Argentine tax ticket.
A simple message
in all channels.
The brand reports the benefit through multiple means. The consumer purchases normally and activates with the ticket validator. It does not require anything from retail.
Gondola & Point of Sale
The massive channel par excellence. A stopper or display on the shelf communicates the benefit with zero burden for the stockist or cashier. The shopper buys normally and activates with the ticket. "Activate 30 days of the Wellbeing System" It is a claim that is worth $15–$20 USD perceived — real differentiation without entering into a price war with private labels.
Warehouse, Wholesale & Convenience
The traditional channel and wholesalers concentrate a huge part of food consumption. The claim on the pack or a flyer at the point of sale activates the benefit. Zero coordination with the channel. The brand gains visibility and data where before there was no digital link with the consumer.
Functional Products & Nutrition
The consumer of functional products (protein, low in sugar, without TACC, organic) has a profile that is more committed to their health. The Welfare System is the natural complement of that profile. High value channel, high engagement. Access justifies the premium price compared to cheaper alternatives.
Digital, unprinted
nor spend on production.
Digital channels allow you to communicate the benefit without touching the packaging or coordinating with the channel. The brand updates the message in real time and measures the impact of each activation.
Buy Online, Rappi & Order Now
The differentiating claim on the product sheet drives the sale and wins the purchase decision over white brands and competitors. Without printing anything. Without coordinating anything with the marketplace or the delivery app.
Instagram · TikTok · Facebook · YouTube
Any post, story or video can communicate the benefit. The consumer who sees the content buys the product and activates. Networks are awareness — the Wellbeing System is closure and retention. Without changing the current content strategy.
Mail · WhatsApp · Newsletter
The brand's existing database (subscribers, previous buyers, participants of past promotions) can receive the benefit by email or WhatsApp. Zero claim distribution cost.
💡 The code in the pack is an optional option for absolute traceability by unit and lot — it is not necessary for the system to function. The ticket validator does it all. No printing, no designing, no additional production.
Empowered commercial team:
a differential in each negotiation.
WAIO doesn't replace the trade marketing team — it gives you a new lever. The representative arrives with a digital asset that justifies the premium price, negotiates preferential exhibition and builds channel loyalty without entering into discount wars.
To the Supermarket
The representative negotiates gondola display with a real differential: the claim "Activate your Wellness System" justifies the premium price compared to white brands. The supermarket gains a more loyal shopper who returns to that point of sale to repurchase.
To the Traditional Channel
The grocer or kiosk does not have its own loyalty program. The brand gives one as a gift: the consumer who activates the benefit tends to return to the same point of purchase to reactivate it. Local loyalty without channel investment.
To Wholesaler & Distributor
Volume is more easily traded when the product has a clear spread. The claim on the pack gives the distributor a sales argument towards the retail channel. The brand protects the price against private label pressure.
To E-Commerce & Delivery
A differentiator in the product sheet within MercadoLibre, Rappi or any platform. Competitors and white brands do not have it. The digital claim does not require production or coordination with the platform.
In all cases, the marginal cost for the brand is minimal or zero. What changes on each channel is the plot — not the technical mechanism. WAIO always works the same.
The brand chooses
duration and objective.
There is no fixed term. The duration of access is configured by product, channel and strategic objective. The same system serves both to generate mass repurchases and to build long-term habits in functional and premium categories.
Snacks, Drinks & Massives
Short term (e.g. 30 days). When it expires, the consumer wants to continue using the Wellness System → repurchases the product. Expired access is the best call-to-action.
Healthy Lines & Habits
Medium term (e.g. 90 days). It is accumulated for each purchase. The consumer who buys their granola 3 months in a row has 270 days of access — built habit, loyal consumer.
Functional & Nutraceuticals
Long term (e.g. 6 months). Protein products, supplements or functional products have a consumer profile committed to an objective. The system accompanies this objective and consolidates the repurchase of the product as a tool.
Premium & Gourmet
Extended deadline for high ticket lines. Greater perceived value at the point of sale. Justifies premium price compared to private labels and lower quality products that cannot offer a post-purchase experience.
The duration and number of uses per code are configured per product — without additional development for the brand.
What you earn
with each activation.
First-Party Data Real
For each activation, the brand captures the email and WhatsApp of the real consumer, the purchase channel (what supermarket, what delivery app) and the repurchase frequency. Without intermediaries. The database belongs to the brand, not Carrefour or Rappi.
See example of traceabilityRepurchase without Discounts
Access has an expiration date. The consumer who wants to maintain their wellness habit needs to buy the product again. The repurchase is based on perceived value, not by price: the 2x1 dependency is broken.
Gondola Differentiation
"With this product you activate 30 days of the Wellness System for free" is worth $15–$20 USD received. The product competes on value, not price. White brands can never replicate this digital differential.
1 to 1 Direct Channel
The brand gains a direct communication channel — email, WhatsApp, notifications — to the consumer's pocket. Without depending on Rappi, Carrefour or MercadoLibre, which keeps the relationship and the data.
Zero risk.
Pay only if it works.
USD 0.50 per successful activation.
No setup. No monthly licenses. The brand only pays when a real consumer activates their access.
No activation
The consumer purchased and did not activate. The brand won the sale and paid nothing to WAIO. The claim on the shelf still improved conversion compared to white brands.
With activation
For USD 0.50 you get First-Party Data, contactable consumer and direct channel. $5 product → $5 buyback = 10x ROI.
| Metrics | Trade Marketing / Discounts | WAIO |
|---|---|---|
| Cost per identified user | USD 15 — 55 (digital) / High (trade) | USD 0.50 |
| Efficiency vs. digital channel | Baseline 1x | 30x — 110x better |
| Relationship with consumer | Anonymous / intermediated by retail | Direct — 1st Party |
| Channel dependency | Total (retail controls the data) | Zero — own channel |
It is not a concept.
It's already working.
Scientific Validation
CONICET (RITS)
Research on the impact of AI on public and private health cost reduction.
Elizalde Hospital — RCT 17771
Randomized clinical trial approved by the Ethics Committee. 2,000 participants.
ITBA — Systemic Innovation Doctorate
Academic and institutional framework of the comprehensive well-being model.
Intellectual Property
🔒 USPTO/PCT Patent — Physical-digital method in process.
📊 Data Moat — Longitudinal behavioral datasets that are difficult to replicate.
🏷️ Registered Trademarks — 4 international classes (9, 32, 41, 42).
🔐 Zero-Knowledge Architecture — Privacy GDPR/LGPD by design.
experience that
inspires confidence.
15+ years in B2B SaaS scalability and financial management (CPA/MBA). Doctoral Candidate (PhD) in Systemic Innovation — ITBA.
Technical leadership in AI, Cloud and PWA. 14 years as founder managing complex B2B operations, supply chain and industrial retail.
Reference Pediatric Cardiac Surgeon. Elizalde Hospital. Co-founder AVATAR MedTech. RCT protocol supervisor.
Nuclear Engineer (Balseiro Institute), Doctor in Engineering, Former Rector of ITBA. Robustness of data architecture.
The relationship with
his consumer
starts today.
WAIO is operational, scientifically validated and coordinating pilots with leading brands in Argentina. The cost of not acting is to continue being invisible in the daily life of your consumer — and losing the shelf to white brands that cost 25% less without any differential.
The demo is free, but you need a code to enter.
If you don't have it, ask us for it on WhatsApp — we'll send it to you instantly.
WAIO — JUNE 2026 — CONFIDENTIAL