Branding and info
Logo, look & feel, welcome message, and institutional or line information on entry.
Digital complement · Wellbeing Operating System
The Digital Complement: what they receive with your product
Editable brand home. Science-based Wellbeing OS. Gifted with the purchase.
The Digital Complement we describe in How it works has two layers: a white-label home for your brand and, once inside, the Wellbeing Operating System — the daily value that differentiates your SKU and drives repurchase.
01 / What it is
A Digital Complement in two layers
It is not a standalone app or a coupon. It is the gifted access that turns your SKU into a symbiotic product: first a brand home, then the Wellbeing Operating System — more than 30 applications across 8 dimensions, interconnected with AI. It is a PWA that installs on any device without the App Store, in seconds. Access comes as a gift with the purchase (configurable duration).
02 / Your brand inside
White-label home: you control the home
The first thing whoever activates sees is a commercial home for your brand — 100% editable. Branding, 1:1 channel, and what you show or offer. Then they enter the Wellbeing Operating System: the OS and its apps are not editable.
Clear boundary: what is editable
Editable = everything on the brand home. When the consumer enters the Wellbeing Operating System, they enter the scientifically based OS: the OS and its applications are not editable.
1:1 channel
News, offers, and messages you define — straight to the activated consumer, without retail.
What you show and offer
Cards, benefits, tips, or promos: the home is your storefront before entering the Wellbeing Operating System.
Capabilities
Artificial Intelligence: learns from the user and connects the apps based on what it detects.
Integral approach: 8 interconnected wellbeing dimensions.
PWA technology: install in seconds without App Store.
03 / Why they would use it
Why the consumer opens it every day
Daily accompaniment
Nutrition, sleep, movement, emotions, finances, and more in one place. Stop paying for multiple subscriptions.
Habit + perceived value
Premium tools unlocked. They feel you gifted something worth more than a one-off discount.
Scientific foundation
Multidimensional design backed by research in the Wellbeing Operating System. Not a generic gimmick.
Flexibility
Total flexibility
The brand chooses duration and objective. There is no fixed term.
OTC / Mass market
Short term (e.g. 30 days). When it expires, the consumer repurchases the product.
Treatments / Routines
Medium term (e.g. 90 days). Accumulates with each additional purchase.
PSP / Patient support
Long term (e.g. 12 months). Direct code to the enrolled patient.
Premium / High value
Extended term (e.g. 6 months). Higher perceived value on shelf.
04 / App tour
Inside the Wellbeing OS
This is what the consumer explores after the brand home — the Operating System and its apps (fixed, science-based). Below: central app, catalog by dimension, and an interactive OS mockup (not the editable home).
Central app
Integral Wellbeing
The center of the Operating System
Analyzes the individual across 8 interconnected dimensions. Delivers discoveries and insights nobody else can — AI-assisted — and routes to each dimension’s apps based on what it detects.
Physical Wellbeing
Caloric Balance
Energy command center: meal and exercise logging with AI, metabolic rate, and weight progression.
Natural Cycle
Smart menstrual tracking: predicts phases and logs reproductive and hormonal health metrics.
Absorption Insights
Supplement and typology logging; AI reveals interactions and absorption secrets.
Train Now
Instant AI routines based on time, location, and equipment.
Cook Now
Recipes with what you have now, adjusted to time and nutrition goals.
Activity Plan
Virtual coach with day-by-day weekly routines, adapted to the profile.
Meal Plan
Weekly menus based on goals, calories, and restrictions.
Physical Wellbeing Test (for someone else)
Holistic assessment for a family member or friend; hyper-personalized plan for that person.
Sweet Dreams
AI sleep consultant: sleep score and personalized pre-sleep routine.
Vaccination Calendar
Recommended schedule (WHO) by age and sex.
Emotional Wellbeing
Emotional Wellbeing Test (for someone else)
Stress and coping diagnosis for a loved one, with an empathetic plan.
Emotion Log
Smart emotional journal: mood, intensity, and patterns.
Mindfulness and Meditation
Tailored sessions by mental goals, level, and time.
Breathe
Conscious breathing with visual biofeedback to lower stress or improve focus.
Gratitude Journal
Daily positive psychology to reinforce resilience.
Habit Transformer
AI behavioral coach: triggers and a realistic sequential plan.
Emotional Coach
AI chat for psychological support: active listening, no medical diagnoses.
Social Wellbeing
Social Wellbeing Test (for someone else)
Assessment of support networks, belonging, and bonds of someone close.
Social Coach
Safe conversational space for relationships and communication.
Patient Support
Connect with NGOs, support groups, and progress by condition.
Adult Wellbeing
Tools for caregivers and wellbeing in adult life stages.
Financial Wellbeing
Financial Wellbeing Test (for someone else)
Diagnosis of habits, debt, and a practical plan for someone close.
Family Economy
Multi-currency income and expenses, projections, and shared accounts.
Spiritual Wellbeing
Spiritual Wellbeing Test (for someone else)
Explore purpose and values of a loved one to accompany them with empathy.
Wisdom Readings
Spiritual traditions + neuroscience adapted to the emotional moment.
Occupational Wellbeing
Occupational Wellbeing Test (for someone else)
Work–life balance and burnout of a family member or friend, with a support plan.
Pomodoro Timer
Focus and rest intervals to maximize concentration.
Intellectual Wellbeing
LearnT
AI analyzes strengths and proposes development paths that stimulate curiosity.
Stroop Game
Cognitive training: mental agility, inhibitory control, and concentration.
Intellectual Wellbeing Test (for someone else)
Learning habits of someone close; a plan to strengthen the mind.
Environmental Wellbeing
Environmental Wellbeing Test (for someone else)
Environment, nature, and sustainable habits of a family member or friend, with an improvement plan.
OS mockup (after the brand home)
This is the Wellbeing Operating System — not the white-label home. Tap the mandala (Integral Wellbeing), pick a dimension below, and tap any app for details.
en
Wellbeing All In One
Your Wellbeing Operating System
8 dimensions, +30 interconnected apps, science-based. All in one place.
Integral Wellbeing
Welcome
Tap the mandala to open the central app, or a dimension below to see the apps.
Credibility
Credibility and scientific rigor
The Wellbeing Operating System has a scientific-technological foundation linked to reference institutions:
- CONICET (RITS): backs the scientific approach to researching AI impact on wellbeing.
- ITBA: academic framework of the PhD in Systemic Innovation.
- Elizalde Hospital — RCT 17771: randomized clinical trial approved by Ethics Committee. 2,000 participants.
05 / How they activate
How the consumer activates access
- Buy the product normally (pharmacy, supermarket, e-commerce, or another channel).
- Photograph the purchase receipt on the activation web.
- Validation verifies the SKU and anti-fraud, and delivers access: first the brand home; from there they enter the Wellbeing Operating System.
Next step
Back to how it works
Implementation, micro-pilot, and contact are there. This page is the detail of the Digital Complement (Wellbeing Operating System).
Full Digital Complement presentation